I'm a writer.
I tell stories through pixels, print, or whatever comes next.
So, what's your story?
AboutME | Resume
Senior Manager, Copywriting
- Team lead for the company rebrand, including brand strategy, voice and tone, and corporate messaging.
- Worked with UX on a complete redesign of the website, with product and customer videos.
Senior Manager, Marketing
- Led the company rebrand, including advertising, website, voice and tone, and corporate messaging.
- With the event team, developed strategies and content for international events.
Contract Consultant | Senior Writer
- Lead Writer for Service Cloud and Salesforce for Industries.
- Launched the Financial Services Cloud and Health Cloud, and created concepts and content for DreamForce (4X).
Senior Writer
- Responsible for strategy, concepts, and creative content for the rebrand of iShares by BlackRock.
- Produced ads, website, and go-to-market materials including direct mail, monthly newsletter and brochures.
Senior Writer
- Launched the rebrand of Eaton Vance Mutual Funds, NetApp, Union Bank. and the brand voice for ZAGAT.
- Created recruiting campaign for AAA Insurance.
Senior Writer
- Developed creative for the “Talk to Chuck” rebrand.
- Developed the brand architecture, voice, persona and photography guides.
Associate Creative Director
- Responsible for the global go-to-market communications for the Microsoft Vista Launch.
- Launched Microsoft Dynamics, their first CRM offering.
Creative Director
- Leader of the creative team for Avaya Voice over IP.
- Developed print and digital advertising, broadcast, and direct marketing.
Creative Director
- Created the first digital advertising for EA Sports, including Madden Football.
- Launched The Sims, one of the most successful gaming launches in EA history.
- Launched the first LucasArts Star Wars games, including Jedi Starfighter, and Star Wars Universe. (Ask me how many moons circle Tatooine. Yes, I know.)
Proofreader | Writer
- My first job in advertising. I cut my teeth working on Apple, Pizza Hut, Yamaha Motorcycles, Porsche, and Nissan on everything from dealer kits to race-win ads.
- I wrote a book with Jay Chiat too—But that's another story.
Education
- I'm a Bruin. I graduated with a BA in English Literature.
- Did graduate research in London for the National Health Law Program. Needless to say, my career then took a sharp turn from law to advertising.